The Infomercial

Hi, I’m Dr. Todd Shatkin and welcome to this Monday Morning Minute. With me is Mark Ahrens, our director of marketing for Shatkin F.I.R.S.T.® Hey, welcome, everybody.

We want to talk to you about something that is phenomenally successful and can be very, very successful for your practice in my office. I’ve been airing an infomercial on TV for many, many years. That video is produced by Mark Ahrens and our video video team here in Buffalo, New York, and it’s called Innovations in Health, and it is unbelievable. It’s a half hour spot that is an interview style, and it will give you an opportunity to really describe your practice and the procedures you do in your office, especially the mini dental implant procedures. And we will air it on TV for you. Now, Mark, will you talk to them a little bit about how that whole process goes?

It’s very exciting, Dr. Shatkin like you said, it works for you and it’s worked for a number of other dentists throughout the country. What we do is we have you come in, we shoot a 30 minutes commercial, along with a two minute commercial and a 1 minute commercial. It works. Our doctors are having a number of patients come in every day. Dr. Shatkin see six to eight new patients a day just from his TV infomercial.

Absolutely. I will tell you that six to eight new patients every day come in directly from the infomercial. And the great thing about the infomercial is they come in already educated on the procedures. They don’t have to sit there for half an hour and be trained and taught about what we’re talking about doing, because they’ve already watched a half hour spot describing what mini implants are, how they work, what they can be used for, whether it’s single teeth, multiple teeth, denture stabilization or roundhouse restorations, or the fixed on six technique. These patients come in the chair and they already know what they want to have done. So your consultation time is dramatically reduced down to maybe five to ten minutes of time. I mean, of course, you can spend as much time as you want, but most of the time, the patients are presold, they’re ready to sign, and they’re ready to start that day. The infomercial is very informative and very effective in bringing new patients to your office. In my practice, I offer a free consultation and free X-rays that is very good for patients coming in. They have no reservations about coming in for a no obligation consultation.

And Mark will work with you and your team to build that infomercial. So it’s perfect for your practice and for your community. Right. And I’ll buy the time in your area with consultation with you. In terms of TV stations that are important and successful in your area, please call me 18884-Shatkin ask for Mark Ahrens, and I’ll set you up and we’ll get you bringing those patients into your office.

We have dozens of doctors who’ve done this infomercial and are having reaping the benefits in their practice. I’m talking about doubling and tripling the revenue for their practice just from the infomercial alone. So definitely give our marketing department a call, speak to Mark and he’ll take care of everything for you and we’ll get you here to buffalo it or record it and it’ll be fantastic. And I think in this email you’re going to have a link where they can watch a portal portion of that video. Exactly.

And we’ll have a presentation by our host, John De Shillo from WBBZ. And I think you’ll find it very informative and very exciting for you and very effective. Thank you for joining us on this Monday morning Minute. I’ll see you next Monday.

Hi, I’m Dr. Todd Shatkin and welcome to this Monday Morning Minute.

Thank you, Dr. Shatkin, and good morning all. I’m Mark Ahrens, director of marketing for Shatkin F.I.R.S.T.® And we truly appreciate your business. This morning, we’re going to discuss the infomercial. Dr. Shatkin averages about six to eight new patients a day from his infomercial and we want to share that success with you. People watch it, people learn from it and they’ll come into your office ready to buy. We’re including a link to the infomercial presentation. If you have any questions, please call me at 839-2959 area code 716. I look forward to hearing from you and hearing about your success after we shoot and place your infomercial in your area.

I want to thank you for joining us again on this Monday Morning Minute and we’ll see you next time.